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Experiment worksheet

Test a new offer or operational change with demand, viability and stopping criteria defined before committing investment.

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What uncertainty needs to be resolved?

What relationship between action and outcome do you expect to observe?

What action, with whom, and for how long?

What will you record, and how does it answer the question?

What effort or consequences will you accept?

How will you stop, and what will still need attention?

What signs would justify continuing, adjusting or stopping?

When will you interpret the observations?

Fill in afterward: what was observed, and what remains uncertain?

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