Judgment and decisionsA good decision can end badly
The distinction between decision quality and outcome, with a review example and questions for improving the process.
Writing and tools on thinking, decisions, business and everyday life.

Articles by subject.
Examine ideas and question assumptions to consider other points of view.
Consider the options before deciding.
How to put strategy into practice when building a business.
How tools and systems affect our daily lives.
How to apply what we learn in everyday life.
Judgment and decisionsThe distinction between decision quality and outcome, with a review example and questions for improving the process.
Thinking and knowledgeA way to separate symptoms from hypotheses and define problems that can be investigated.
Thinking and knowledgeA guide to mental models, with opportunity cost, reversibility, incentives and uncertainty applied to work and business decisions.
Business and strategyHow to distinguish strategy from goals and make coherent choices about audience, offer and resources.
Tools and templates for organizing ideas and making decisions.
Explore toolsI’m Robson Cristian, founder of 239 Ventures, which brings together digital businesses across different sectors. I write about thinking, decisions, business and everyday life.
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